I will try to be quick since I have stuff to do but I thought I’d pass this article from the Friday edition of the Metro along. Without giving any solid numbers, Mathew Wuest reports that the Mooseheads have seen a serious drop in attendance at the MetroCentre so far this year. They are still second in the Q, but it’s the lowest it has been in the history of the franchise. There are some lessons that the Rainmen and those of us who follow them can take away from this:
- Both Wuest and team owner Bob Smith attribute most of the decline in gate reciepts to the poor on ice performance of the team. Winning creates hype and excitement and always helps at the box gate. That means no 12 man rotation.
- The average per game number of comped tickets for the Mooseheads has declined by about 500 per game. Which means that they’re still papering the room and used to do it even more often – so people can stop riding the Rainmen for doing the same thing. It’s normal practice. Shut up naysayers.
- The Mooseheads have played fewer weekend games at home in the first half of the season which is another major cause for the reduced attendance according to Smith. The Rainmen have drastically increased their weekend dates this year which hopefully translates into the inverse.
- In light of their own attendance woes I am sure the Mooseheads would be more than happy to try to do some cross promoting as I suggested in a previous post.
- There are basically four groups of people who go to see any sports team play: Fans of the team, fans of the sport, sports fans, entertainment fans. Obviously there is overlap in those groups (i.e. Rainmen fans are often but not always basketball fans, and hockey fans are often but not always more generally sports fans) but it’s a helpful way to think of who is coming to the game. Fans of the Mooseheads will come out, even if they’re losing – and hockey fans might still come out, particularly when they’re playing against good teams. The fans that are the first to go are people who are just sports fans and want to see a good sports game and entertainment fans (including familes with kids) who want to have fun which is hard when the stands are empty. Both of these groups are the fans that the Rainmen need to target. With the Mooseheads having a terrible season and with attendance (and therefor atmosphere) dropping this is a great chance for the Rainmen to try to go after some of those sports/entertainment dollars and try to convert some people into Rainmen fans. As bad as it sounds, the misfortune of the Mooseheads could be a boon for the Rainmen.
- I don’t get the print edition of the daily papers so I don’t know about placement, and my perception might be thrown off because I just skim looking for soccer and basketball information, but it looks like the Rainmen probably have equal to or more newspaper coverage than Mooseheads. You really have to wonder if (a) the reduced coverage the Moose get is hurting them at the gate or (b) if the increased coverage the Rainmen are getting will help them. I guess we won’t know until opening night – and I am very, very excited for opening night.